In 1963, leather craftsman Sante Mazzarolo began producing the revolutionary motocross boot known as Alpinestars. Based in the small town of Asolo in northern Italy, the company continued to produce cutting-edge protection for motocross, and then for all forms of motorcycling. The intensive development of specialist clothing and protection for ATVs has continued for decades and today Alpinestars provides the highest level of protection and clothing available in the industry. The company employs staff worldwide, with headquarters in Los Angeles, Northern Italy, Tokyo and Bangkok.