In 1929, Norwegian Jorgen Jorgensen, an avid outdoor enthusiast, set out to find durable, high-performance equipment for the harsh, hostile conditions common to Norway. Whether your passion lies in climbing, trekking, touring, skiing, or snowboarding, Norrona’s philosophy can be seen throughout its wide range of clothing, backpacks, and accessories. This approach ensures that its cutting-edge products are efficient, practical, and performance-oriented, whilst upholding integrity, innovation and, above all, technical functionality. True to its "Welcome to Nature" motto, Norrona produces the world’s best outdoor products by offering unique adventures through responsible activity.