O'Neill is an authentic Californian brand founded in 1952 in Santa Cruz by Jack O'Neill. The Californian lifestyle is all about: being yourself, great experiences and connecting with others. At O'Neill, we love sports, we love our products, we love our planet, and we love communities! Our Northern California roots and heritage can be seen in all our collections that have a story to tell and are in tune with a certain lifestyle. O'Neill, The Original California Lifestyle Brand. JOIN OUR OCEAN MISSION More info