Rip Curl began with a vision. In the late 1960s, Brian and Claw recognized an opportunity to make a living in the new surf market. The duo wanted to create a surfing business that would finance their surf and travel habits, so they designed and made surfboards and wetsuits that would also benefit their surfing and time in the ocean. The company was built on the strength and success of these core products and is now focused on designing and manufacturing innovative products that help surfers perform better while living the search. Born in the cold-water waves of Bells Beach, Australia, Rip Curl is now recognized and respected by people all over the world. The Search is the driving force behind the brand's progress and vision. When crew are chasing uncharted reefs or untracked powder, Rip Curl will arm them with the best equipment they’ll need. Since 2023, Rip Curl is a Certified B Corporation and part of a global community of businesses that meet high standards of social and environmental impact.