Rip Curl is known as the "Ultimate Surfing Company"; the objective is to create the most innovative products to allow as many surfers as possible to better experience their "Search". Born in the cool waters of Bells Beach, Australia, Rip Curl is now recognised and respected by surfers all over the world. “Search” is the brand's philosophy, its driving force and overall vision for progression. When surfers go in search of new waves or virgin snow, Rip Curl will be there to gear them up!