NEW ERA

For over 100 years, New Era has lead the way in American sportswear. The inventor of the baseball cap in the 1930s, New Era became the official supplier, first for small teams, then for the MLB, NFL, NHL and NBA, always with the same passion for sport and style that opened the doors to worldwide success for the brand. The Fitted is born, contracts are signed, colours are multiplied... and hundreds of models are created!