In 1946, Odd Roar Lofterød created ODLO. Its slogan in life and in sport is "always make sure you have a head start". This is what led ODLO to become the leader in technical underwear in Europe. In 1986, ODLO created the 3-layer system. In recent years, ODLO has been committed daily to reduce its environmental impact: 70% of production is based in Europe and by 2022, 75% of materials will be eco-responsible. Today, ODLO offers ranges of technical underwear, running, outdoor, cycling and cross-country skiing. ODLO is also a partner of the French, Swiss and Norwegian Nordic Ski Federations.