POC was founded in Sweden in 2005 and has quickly become a well-known leading brand in helmets and protection for skiing, road cycling and mountain biking. A dedicated product development team of medical, aerodynamic and design specialists has been built by POC with the ambitious goal of offering the highest level of protection while improving sport performance with simple, sleek innovation. POC also offer a wide range of goggles and sunglasses with Clarity technology, developed in partnership with Carl Zeiss. They improve contrast in all light conditions. Our POC range also includes a selection of MTB and road bike clothing with products made in Europe, as well as the Reform range made from recycled polyester.